Confection Confession: I Don't Have a Website!

by Sweet Success Magazine Staff

Confection Confession: I don’t have a cake business website! I am in my first year of business and thinking of getting one. I have only been using Facebook and Instagram to promote myself. I don’t know where to start, or how to make one. Is it really necessary?  Help!

First of all, congratulations on starting your business and embracing social media as a way to promote your company! Almost everyone has a social media account so it is good that you are present where your clients are spending their time. However, being present on social media is only one element to marketing your business. Social media should supplement, not replace your website and it’s important to get one setup for your cake business as soon as you can. 


Just as you would have a physical bakery presence (although not a requirement with home-based bakeries), a website is a representation of your digital bakery presence. It’s your small corner of the web that educates, informs, and serves as the digital headquarters to your cake business or baking business. And should anything happen to social media, your clients will still be able to find you.


Your website is also established according to your rules. With social media, you are playing by their (the platform you are on such as Instagram, or Facebook) rules, and each platform has a different set of rules of engagement. If your business is on multiple platforms, you’re managing those rules and expectations just to keep your business afloat. It can get very complicated. This is not to say social media isn’t important, because it is extremely important for business, and it’s free, unless you pay for advertising. Social media is an essential component to marketing your cake business and should not be discounted by any means, so it’s good that you have established your presence there. 


The best use of social media is to connect, engage, educate and inform your clients so they will want to request more information from you by either:

In our industry, especially if you are doing wedding or specialty cakes, clients want to discuss, see, and taste before they commit to an order. Wedding cakes are typically large purchases so you won’t see many direct purchases through social media. With that being said, your website--the digital hub of your business--is the foundation which supports all other activity surrounding your business. 


Here are a few, of the many, reasons why you need to implement a website for your cake or baking business. Your website:

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