Conducting Wedding Cake Consultation in under 45 minutes
by Sweet Success Magazine Staff
By the time a client has agreed to meet for a wedding cake consultation, you can be fairly certain they want to place an order with you. Now, it is time to prepare for the cake consultation which can be done successfully in under 45 minutes if you plan accordingly.
Why Bakers Need to Conduct Wedding Cake Consultations
The cake consultation explains to the client exactly what to expect when they order a wedding cake from you. The cake consultation is not the time for them to sit down and look at endless cake pictures. They can look at pictures on their own time.The cake consultation is an interview where you meet with the client to discuss the needs of their event so you can gather enough information to prepare an accurate quote.
For the client, this is when they learn about your policies and procedures, contract details. If a client comes in to meet with you, they are ready to hire you. This is a buying signal and they're almost certainly guaranteed to book with you.
What to Discuss in a 45 Minute Cake Consultation?
When meeting for a cake consultation it's important you discuss these key points with your clients because they will need this information to determine whether or not to hire you. In order to effectively conduct a cake consultation in under 45 minutes, here is a general structure that will help you keep your meeting succinct and on schedule every single time.
Before the meeting
Prior to getting started, ensure you have your meeting location prepped and ready to greet guests. You should have your marketing materials, business cards, portfolio, cake samples, utensils and napkins, water, copies of your contract, a calculator, and a way to accept payments.
Introduction - Getting to Know Your Clients - 5 minutes
Greet your clients and start off with an introduction about the company and how you are excited to meet with them and interested in learning about what they want for their event.
Let’s Talk Cake Design and Event Details - 10 minutes
Ask questions about the event what the client is looking for. Recap what you learned from their emails/phone calls. The goal is to get them talking about their event. It should feel slightly structured because you are guiding the conversation.
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